Squeezed between Black Friday and Cyber Monday is a relatively new shopping holiday – Small Business Saturday. Started in 2010, Small Business Saturday is intended to encourage folks to patronize brick-and-mortar businesses that are local and small.
This year Small Business Saturday is scheduled for Saturday, November 26th, all around the country. If the success of last year’s day-long event is any indication, cash registers will be ringing constantly. In 2015, approximately 95 million shoppers spent about $16 billion in shops around their communities.
And there are a lot of those shops out there. According to the U.S. Small Business Administration, there are approximately 28 million small businesses in the United States. Those businesses are credited with creating 65 percent of net new jobs over the past 20 years. For every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures, according to the small business advocacy group The 3/50 Project.
The 3/50 Project, was instrumental in getting Small Business Saturday off the ground six years ago. The organization established the special shopping day, which is celebrated every year on the Saturday after Thanksgiving. After its first year, the event proved so successful that the U.S. Senate officially recognized Small Business Saturday in 2011.
So why shop small? There are numerous advantages. For one, you’re more likely to find unusual and one-of-a-kind items in small shops versus big box retail stores. For another, you can expect personalized service and individual attention.
Patronizing shops in your neighborhood also pumps money you spend into the local economy. And the stronger that economy is, the stronger is your community.
So strap on a good pair of walking shoes this Saturday and shop small!