BankFive to Celebrate 160th Anniversary and Debut of New Branding Campaign

Fall River, Mass. (May 4, 2015) – In celebration of its 160th anniversary, BankFive (bankfive.com), one of the region’s top community banks, is launching a new brand and holding numerous celebratory activities on Tuesday, May 5.

“Let’s Thrive Together” is the cornerstone of the new branding campaign, according to BankFive President & CEO William (Bill) Eccles. Jr.

“For 160 years, BankFive has served customers in our community, helping them reach their financial goals like savings, home ownership, and running a successful business,” Eccles said. “Banking has certainly changed drastically in those 160 years, but our commitment to our customers and community remains. We think this is a great time to refresh our brand and connect with the needs of today’s consumers. ‘Let’s Thrive Together’ captures the spirit of our organization – focused on solving the needs of our customers, entrenched in service to our communities, and firmly rooted in our founding principles as an institution that makes banking accessible to our community.”

BankFive will celebrate its anniversary and the rollout of the new brand with a variety of activities on Tuesday, including:

  • $5 Dunkin’ Donuts gift cards to the first 25 customers at each branch
  • 50 new logo cookies to be handed out at each branch
  • Free gas at five gas stations throughout our footprint
  • Thank you baskets to first responders at fire stations and police departments

BankFive continues to grow as a strong financial intuition and at the end of last year successfully entered into the Rhode Island market. The Bristol Branch and Cranston Lending Office were in response to a large number of Rhode Island residents and companies who have chosen BankFive as their preferred bank.  We continue to evolve and grow and make note to progress with technology to meet our consumers’ needs for their busy lives. We remain true to our beginnings as a bank which started to serve the community by making banking services accessible to everyone in it. BankFive welcomes the future which we know to be filled with opportunity to go above and beyond customers’ expectations.

About BankFive

Since 1855, BankFive has been an independent community bank dedicated to meeting the needs of the communities we serve through expertise, accountability and integrity as a trusted resource for our customers. With fifteen offices conveniently located in Massachusetts and Rhode Island, BankFive is one of the top regional banks. For more information, visit us online at bankfive.com.

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